Google Ads SmartBidding: When to Use It?
Is Smart Bidding really effective for all Google Ads accounts? This video clearly explains how it works, its advantages and disadvantages, and especially: when to use it and when to absolutely not use it. If you're torn between manual and automated methods, this guide will help you choose the right strategy to optimize costs and increase conversions.
=== Video Table of Contents ===
00:00 - Introduction
00:27 - Opening
04:40 - What is Smart Bidding?
07:43 - 1. Misconceptions about target metrics
09:35 - 2. Risks of setting goals too high or too low
13:55 - 3. Risks of setting goals based on personal desires
16:09 - How to use effectively
17:22 - Conclusion
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