Digital Marketing in a Recession: Tom Tracy of SNG Publishing | ALT Agency
As part of our digital marketing in a downturn series we are joined by Tom Tracy of SNG Publishing who has seen traffic across his network of 3 websites DOUBLE over the first 6 weeks of the 2020 Coronavirus lockdown.
You can read our guide to digital marketing in a recession here: https://www.altagency.co.uk/blog/digi...
In this video, Digital marketing manager and editor Tom Tracy breaks down why SNG Publishing has bucked the trend by defying the on average 15-25% drop in website traffic and actually doubled traffic to his websites over the first six weeks of the 2020 Coronavirus lockdown.
What's really interesting about this is that SNG Publishing were due to run live events which have all been cancelled and provide printed magazines to colleges all of which are shut.
Watch on to learn how SNG have changed their strategy to deal with the Coronavirus downturn.
Some of the tools mentioned in this video:
Adobe Premier - https://apps.apple.com/us/app/adobe-p...
Inshot - https://apps.apple.com/us/app/inshot-...
Splice - https://apps.apple.com/us/app/splice-...
Unfold - https://apps.apple.com/us/app/unfold-...
The SNG network of websites:
https://www.concepthairmag.co.uk/
https://www.hip-magazine.co.uk/
https://www.sparks-magazine.co.uk/
For digital marketing advice please do feel free to visit https://www.altagency.co.uk
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