2010 Daewoo Matiz Creative
Daewoo Matiz Creative
GM Daewoo Auto & Technology (GM Daewoo) launched its all-new global mini-car, the GM Daewoo Matiz Creative. The new mini will go on sale on September 1st, 2009.
"The GM Daewoo Matiz Creative is an all-new mini-car developed at GM Daewoo, the global vehicle development center for GM's mini and small cars," said Michael Grimaldi, President and CEO of GM Daewoo. "With its best-in-segment design, performance and safety, the new mini is destined to become an industry benchmark and a winner among consumers in Korea and around the world."
Based on GM's global mini-vehicle architecture, it took 27 months to develop the GM Daewoo Matiz Creative. KRW 295 billion has been invested in the vehicle's development. Following its launch in Korea, the global mini will be sold in over 150 markets around the world including those in Europe, Asia and North America.
Aimed at meeting the highest quality and performance standards in the most sophisticated markets, the global vehicle was put through over 1 million kilometers of intensive durability tests, extreme weather tests, and crash tests both at home and abroad.