The Bud Guarantee: Cleaver's Organic | Australian Organic
For Cleaver’s, displaying Australian Organic Limited’s “Bud” certification mark on their products is central to their goal of being the world’s most sustainable meat producer.
Hewitt manages more than two million hectares of certified organic land across eight properties and aggregations, with 33,000 head of cattle under management. Its flagship brand, Cleaver’s, supplies retailers all over the country with certified organic beef, lamb, chicken and sausages.
Chief Executive Officer and Managing Director, Mick Hewitt, said the Bud logo symbolises the brand’s authenticity.
“The Bud is a recognisable signature of integrity in the organic industry and an important sign of trust between us and our customers,” Mr Hewitt said.
“It’s essentially a stamp of excellence when it comes to organic production and verifies the quality that we strive for at Cleaver’s.
“As people are looking to adopt more sustainable lifestyles, there’s a huge opportunity for organic products domestically and globally, particularly in the Australian red meat industry.
“Cleaver’s is the oldest red meat brand in Australia to be associated with certified organics, with the Bud logo helping us build on that trust and expand into more certified organic properties.”
Find out more about the Bud guarantee: https://austorganic.com/bud-guarantee/
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Australian Organic Limited (AOL) is the peak industry body engaging with government and industry to promote the commercial and social interests of those who are certified and protect the integrity of the sector against fraud and misleading organics. AOL has been at the foundation of organics since 1987 and is identified by the most recognised mark in Australia, the Australian Certified Organic Bud trademark. This trademark signals the highest of integrity and is recognised by 64 per cent of Australian consumers.
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