Stop Using Feature Flags Wrong for A/B Testing (Amplitude Guide)
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Are you running A/B tests using feature flags in Amplitude—but unsure if that’s the right method?
In this video, we break down the difference between using feature flags vs the experiment feature for A/B testing inside Amplitude. You’ll learn:
🔍 Why both use the same SDK and functions
🧪 When to use feature flags (and when not to)
📈 Why the experiments feature gives you statistical significance
🤔 Whether you can technically still analyze stats with a feature flag
🎯 How Amplitude handles randomization with bucketing salts
If you're using Amplitude for product experimentation or feature rollout, this video will help you avoid common testing mistakes and choose the right method for your use case.