Navigating the Amplitude Audiences UI (2/6)
Take a full tour of the Amplitude Audiences UI, from building segments to delivering personalized experiences downstream.
This walkthrough follows the three-part Audiences workflow: segmentation, personalization, and delivery. You'll see where to create behavioral cohorts and computations, how Predictions and Recommendations personalize experiences, and what the Audiences home screen surfaces about your synced objects and API activity.
What you'll learn:
Touring the segmentation, personalization, and delivery workflow
Creating audiences with behavioral cohorts and computations
Personalizing experiences with Predictions and Recommendations
Locating Audiences features in Amplitude's navigation
Reviewing synced objects and destinations on the home screen
Checking recent API calls and user lookups
Timestamps:
0:00 Touring the Amplitude Audiences workflow
0:16 Creating audiences through segmentation
0:36 Personalizing with Predictions and Recommendations
1:16 Locating Audiences in the navigation
1:37 Exploring the Audiences home screen
2:03 Reviewing API calls and recent objects
Resources:
Amplitude Academy: https://academy.amplitude.com
Amplitude: https://amplitude.com
Subscribe for more on Amplitude Analytics: / @amplitude_hq
About Amplitude:
Amplitude is a digital analytics platform that helps product, engineering, and data teams understand user behavior and build better digital experiences. Amplitude Academy is Amplitude's free training program, with courses covering analytics, data management, and experimentation.
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