WHY I Wrote My Book
📚 ORDER YOUR COPY HERE: https://amzn.to/3jR6vbu
(For orders outside of the U.S., visit http://lydiamichael.com/brand-love-book). You can also order in your local Amazon store or everywhere books are available.) 💜 Share your pics and stories with the hashtag #brandlovebook.
The best brands evoke the emotions of their customers by tapping into their hearts and minds.
In this book, Blended Collective founder Lydia Michael breaks down the process of building emotionally strong, long-lasting consumer-brand relationships. Offering insight into the use of emotional and rational drivers, she introduces a “brand love” model designed to inspire brand loyalty and advocacy. Whether you’re a marketer for a big or small brand, Brand Love will show you how to capture the hearts of your customers.
📚 ORDER: https://amzn.to/3jR6vbu
(For orders outside of the U.S., visit https://bit.ly/brandlovebook. You can also order in your local Amazon store or everywhere books are available.)
Published by Kogan Page on July 25, 2023.
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About Lydia Michael:
Lydia Michael is the owner of Blended Collective, a marketing and brand consultancy. She also serves as an international adjunct professor, speaker, and author, dedicated to helping brands and organizations uncover who they are and bring their story to life through human-centered, emotionally resonant marketing. Her experience includes working with leading companies such as Deloitte and L’Oréal.
In her book "Brand Love," Lydia breaks down how leading brands create emotional connection and lasting loyalty. Drawing on international case studies, interviews with global brand leaders, and lessons from client work across industries, Michael introduces the emotional and rational "Brand Love Drivers" and "The Eight Brand Love Stages." She offers a clear, practical path for building meaningful relationships that help brands stay relevant, trusted, and profitable in a rapidly changing world.
For more about Lydia and her story, visit https://www.lydiamichael.com.
LinkedIn @lydiamichael
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