Born The Hard Way 【Budweiser®】
Budweiser's Super Bowl LI commercial tells the story of its founder, Adolphus Busch, to celebrate the brand’s 141 years of working toward achieving the American Dream.
"Born the Hard Way" was the second most engaging ad of the 2017 Super Bowl. Busch’s journey glued viewers to the screen with an Average View Rate of 97.29%, which is 7% higher than that of the average Super Bowl commercial.
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Share this Video: ➜ • Born The Hard Way 【Budweiser®】
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CREDITS
➢ Title: Born The Hard Way
➢ Brand: Budweiser / budweiser
➢ Country: USA
➢ Year: 2017
➢ Actor: Sam Schweikert
➢ Tagline: When Nothing Stops Your Dream, This Is The Beer We Drink
➢ Advertiser: Anheuser-Busch Companies, Inc.
➢ Advertising agency: Anomaly New York, United States
➢ Director: Christopher Sargent
➢ Agency Producer: Andrew Loevenguth
➢ Creatives: Christine Gignac, Scott Hayes, Craig Schlesinger, Stephen Mendonca
➢ Production Company: Anonymous Content
➢ Producer: Alex Waite
➢ Director of Photography: Jody Lee Lipes
➢ Editorial House: Saints Editorial
➢ Editor: Ross Birchall
➢ Assistant Editor: Nancy Gidman-LaTorraca
➢ Chief Creative Officer: Mike Byrne
➢ Group Strategy Director: Laura Rowan
➢ Media: MediaCom (media) and VaynerMedia (digital)
➢ Head of Production: Kerry Haynie
➢ Executive Producers: Ayelet Weinerman and SueEllen Clair
➢ Lead Makeup Artist: Ulla Gaudin
➢ Executive Producer: Stephanie Hickman
➢ Transfer House: Company 3
➢ Colourist: Tom Poole
➢ Post Production: Artjail
➢ Creative Director: Steve Mottershead
➢ Head of Production: John Skeffington
➢ Flame Artists: John Geehreng, Margolit Steiner, Chris Memoli
➢ Senior Producer: Mike Tockman
➢ Music: Proposal by David Wingo
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Thanks for watching
Born the Hard Way - Budweiser