How Rachael Wilde from TBH Skincare Turned Acne Struggles Into a $10M Skincare Brand
How personal battles with acne inspired Rachael Wilde to create TBH Skincare and scale it to a $10 million success!
From Family and Friends Funding to Major Retail Deals
Rachael Wilde reveals the journey from initial fundraising among family and friends to securing deals with Priceline and Kohl's for TBH Skincare.
Merging with Boost Lab
Learn how merging TBH Skincare with Boost Lab propelled its growth by 4-5X and the strategic advantages behind the move.
The Secret to Getting TBH Skincare Products into Over 1200 Retail Outlets
Rachael Wilde shares her insider tips on breaking into major retailers and the importance of building strong retail partnerships for TBH Skincare.
Equity Crowdfunding and Private Equity for TBH Skincare's Startup Growth
Understand the challenges and successes Rachael Wilde faced while raising funds for TBH Skincare through equity crowdfunding and private equity investments.
Building a Brand with Emotional and Visual Impact
Rachael Wilde explains the importance of strong branding and how TBH Skincare's visual and emotional appeal captivated customers.
The Role of E-commerce vs. Retail in TBH Skincare's Explosive Growth
The strategic decisions behind balancing e-commerce and retail channels to maximize growth and customer reach for TBH Skincare.
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Chapters:
00:00:00 - Solving the Acne Problem
00:07:35 - Discovering a Skincare Opportunity
00:15:11 - Starting a Product-Based Business with Small-Scale Marketing
00:22:54 - The Value of a Lifetime Customer
00:30:24 - Scaling and Investment Journey
00:38:08 - Private Equity and Business Partnerships
00:45:21 - Building a Relationship with Craig
00:53:01 - Navigating the Retail Industry
01:00:26 - Catching Up and Planning for Growth
01:07:46 - Farewell and upcoming episodes
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