Google Demand Generation Campaigns
Demand Gen campaigns are AI-powered and are built to help advertisers who buy on social platforms. They are based on video and image resources in the most visually engaging corners of Google's ecosystem.
Demand Gen campaigns can be used to drive conversions, site visits, and actions like sign-up.This video gives in-depth info about demand generation campaigns and how advertisers can make use of it to increase or create demand.
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