Turning a cliché into a unique
They say design should always be original. I call it nonsense. I believe it should be unique.
Let me walk you through creating a visually unique poster, all while using a cliché concept.
Here’s how I do it 👇
0:19 Brainstorm. Just pour out your ideas onto paper, even the most mundane ones. Don’t overthink it — just get them out there.
1:07 Sketch. Pick one idea and sketch it out in more detail. Yes, even the silly or unattractive ones. Go ahead, sketch it!
1:19 Collect references. This could be from your visit to the art gallery, a shop window, online finds, or a piece of street art — anything that caught your eye.
1:35 Define the flow. This is where you showcase your vision, using the references you’ve gathered in a fresh way.
2:03 Make the typography "ownable". Play with it, stretch it, reshape it — mould it into something that feels uniquely "it".
2:18 Choose a treatment. This is the cherry on top. Refine your design’s style with colour, texture, volume, and so on.
🅰️ Libido by Matthijs Herzberg
Never miss a single video: https://designacademy.substack.com/
Design Academy: https://antonburmistrov.com/da/
Instagram: / antoncreations
Tik Tok: / made.by.anton