How to come up with design concept: A step-by-step guide
One of the most trusted and frequently used techniques by designers is the method of combining words to create new meanings and metaphors. This process, known as 'Design Play'. 🕹️
During this process, we generate words or mind maps 💭 to organise information into a visual structure. Then we utilise this information to craft images by drawing parallels between various object features such as colour, shape, volume, and so forth.
While this isn't the sole approach to conceptualisation, it proves to be a robust and reliable way to achieve results.
Save it for later and give it a try yourself! You're welcome ✌️
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0:00 Intro
0:10 There are no perfect solutions
0:22 Concept technique
0:48 Example in theory
1:34 Example in practice