Why your clients might actually be costing you money
Regardless of what industry you're in, every freelancer needs clients. But unless you happen to be in the audience during a taping of Oprah where everyone gets a free client, you will need to find them somehow. In this video, we're going to go over the costs typically associated with finding freelance clients. We'll cover some traditional methods of finding them, what those can cost you, and then we'll chat about some ways to reduce that cost by automating our process. [I recorded a segment on using paid ads to find clients, but this video was already almost the longest video on the internet, and I just don't think paid ads are worth it, so I cut the section.]
Freebies and other junk below. Thanks for watching, I love you!
Script for contacting new clients [you'll need to either download or save a copy to your account]: https://bit.ly/3wbSVjI
Client contact document / spreadsheet [same as above]: https://bit.ly/3pKFjcT
Skip Ahead:
0:00 - Intro
0:09 - Video overview
1:29 - What is Client Acquisition Cost
2:30 - Why is this important?
3:20 - How to find clients
3:55 - Finding clients early on in your career
6:25 - Setting up alerts for gigs
8:00 - Broadening your search
11:15 - Email templates for contacting clients
15:10 - Thunderstorm apology
15:20 - Chamber of Commerce
18:15 - How spreadsheets can help
18:30 - Importance of researching your clients
20:40 - Batch processing
21:00 - Word of mouth
If you're a freelancer what are some ways you use to cut down costs when finding clients? Have other freelance or video production questions? Hit me with them in the comments below or send us an email.
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