Google Ads Tutorial: Lesson 1 - Five Rules for Profit-Driven Advertising on Google
This video is part #1 of our 5-part Google Ads Tutorial on profit-driven advertising. It's also lesson #1 in our Google Ads Boot Camp.
You can join the Data Driven Google Ads Boot Camp and download the resources that go with this lesson here - https://my.datadrivenu.com/163520-gad...
And you can check our full Google Ads Tutorial here - https://www.jeffalytics.com/google-ad...
5-Part Profit-Driven Google Ads Tutorial
In this 5-part training series, I am going to share what I've learned in over a decade of PPC (Pay-Per-Click) advertising on Google. Together, we'll walk step-by-step through the fundamentals behind the system I've developed for advertising profitably. I have proven this system works while directly managing over $20 million in ad spend and has resulted in more than a billion dollars in revenue for my PPC clients. This Google Ads tutorial contains more than 2 1/2 hours of video training content. So, I've broken it into six chapters. Each of the sections includes a downloadable resource to help you master the advertising techniques we're going to cover together in our Google Ads Bootcamp.
Setting Realistic Google Advertising Goals
One of the biggest mistakes you can make as an advertiser is not setting targets for your ad campaigns.
Setting up a new ad campaign is an exciting process. But it's hard to be satisfied with your results if you don't set targets. If you don't define what success looks like, nothing will ever be good enough!
Now, don't worry if you've never estimated your advertising targets before - because I am going to show you how you can produce a quick yet realistic estimate of the revenue you can earn using Google Ads. And I am even going to give you a tool that will do 90% of this work for you.I'll show you how to use this tool in just a minute.
But, first there a few basic questions about your product or services you need to address before you can calculate your Google Ads earning potential.
Critical questions you need to answer before you start advertising on Google
Answering the questions below will help you evaluate how prepared you are to begin advertising on Google. You'll also need to know the answers to these questions if you want to be able to estimate the revenue you can earn from advertising.
So, take a minute to go over these questions. Then, keep your answers on-hand so that we can use them in the next step.
How much revenue do you generate when you sell your product or service?
Has your business been successful at generating leads and sales online in the past?
Do you have a sales process for receiving and closing leads?
Are your competitors advertising on Google?
Have your customers shown you love?
Do you have testimonials and reviews you can use to engage the potential customers your ads send to your website?
What is the lifetime value of your average customer? Do they purchase your product over and over again?
Do you collect recurring fees from your customers? Or is a new customer almost always a one-and-done sale?
Calculating your Google Ads profit potential
In this section of our tutorial, I am going to show you how to estimate the revenue you can generate advertising on Google.
You'll need access to two resources, the Google Keyword Planner and my Advertising Goals Model, to produce your estimates.
Follow along, and I'll show you how this works.
Read More - https://www.jeffalytics.com/google-ad...
Join the Data Driven Google Boot Camp and download the resources that go with this lesson here - https://my.datadrivenu.com/163520-gad...