Why Big Tech Isn’t Going To Help You With Cookies (What To Do Instead)
🍪 Big tech isn't going to help you move forward, no matter where you stand today. You need to take control of your company's marketing data if you want your marketing to be effective moving forward.
Big tech only cares about providing profits to their shareholders. They aren’t concerned about the average company’s diminishing returns from ad spend.
The only way to move forward is by moving away from third-party data collection and moving to first party. Listen up, and I’m going to tell you how to take back control of your data.
0:00 - Intro
0:27 - Good vs. Bad Cookies
1:38 - Movement #1: Users are empowered to take privacy into their own hands
2:53 - Movement #2: Government regulation
3:59 - Movement #3: Platforms for privacy
5:39 - Conclusion: Stop waiting on big tech to help you
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