Catherine De Baets
I’m a self made serial intrapreneur with 20+ years of experience in IT & Business management in the Telecom and Logistics industry where I acquired excellent knowledge of digital transformation. I got experience using data and technology to launch new products and services and to enhance existing channels in order to match customer behaviour and preferences. Using the right technology mix allows me to achieve operational excellence.
I’m at my best when defining a clear (digital) strategy based on an ‘outside-in’ view that increases product or service value in a sustainable way. I succeed in putting the strategy in motion through seamless customer experiences that generate growth and enable competitive advantage. Breaking down silos and empowering the organization is a direct result of that. I have been able to quickly understand the power of technology as an enabler of business growth and develop a vision on how to apply digital capabilities and new ways of working.
Enhance and transform products, services, channels and operational processes in a context of a customer centric digital transformation is what I do.