The State of JavaScript and HTML Indexing in 2020
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Bartosz Goralewicz recaps the cutting-edge data Onely has uncovered about Google and the state of JavaScript and HTML indexing and what it means for e-Commerce.
📚 This is a variation of the deck Bartosz presented at Digital Growth Unleashed in London on October 16, 2019. Want to see the deck? https://bit.ly/2pdRbt1
LINKS:
🔗 How Much Content is Not Indexed in Google in 2019? - https://bit.ly/32OMALS
🔗 JavaScript is More Popular Than You Think - https://bit.ly/2pXkz7r
🔗 We Need to Redefine JavaScript Websites - https://bit.ly/34YqXds
🕘 TIMESTAMPS:
0:53 - Presentation starts.
2:00 - What is post factum learning in SEO?
3:06 - The Medium.com case study.
3:20 - The cost of JavaScript.
5:00 - There are hundreds of thousands of unindexed domains.
5:36 - How does rendering work with Google?
5:55 - How does the two waves of indexing work?
6:34 - The problem with Google's heuristics.
8:40 - What exactly is a new website?
11:34 - The crawler budget experiment 2019.
16:04 - H&M's website crawl with and without JavaScript.
17:20 - What parts of a website rely on JavaScript?
19:55 - The problem with web components.
20:07 - What Google may see when rendering website content.
21:30 - What's the timeframe for the two waves of indexing?
21:44 - Percentage of JavaScript content indexed after two weeks.
22:48 - Why SEOs should not blame JavaScript.
23:23 - How can you avoid JavaScript issues?
23:50 - What is Onely's OMFG?
28:32 - Does the BBC website struggle with rendering?
31:24 - Why is HTML important?
31:52 - How long does it take for big brands to have their HTML content indexed?
32:34 - What is the vicious cycle of indexing HTML content?
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