How to add dynamic UTM Parameters to TikTok Ads for proper tracking in Google Analytics [2022]
NOTE There are two underscores before and after each macro, not one.
In this video I'll show you exactly how to add dynamic UTM parameters into your TikTok ads with Dynamic UTM Parameter Macros.
By using these dynamic UTM macros you are guaranteed to have consistent campaign and ad content naming conventions which makes digging into your Google Analytics data much easier.
The end result is that you will have a much easier time determining what campaigns and ads in particular are actually driving your sales.
Here is the exact dynamic UTM parameter I add to the URL on every every ad on the ad level in the TikTok ads manager to make sure the proper campaign id and ad id is pushed into GA. (Make sure to delete the quotes)
"?utm_source=tiktok&utm_medium=tiktok_ads&utm_campaign=__CAMPAIGN_ID__&utm_content=__CID__"
Learn how to read attribution reports inside GA here: • How to PROPERLY Track Facebook Attribution...
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