How to Connect Google Search Console to Google Analytics 4 | Add Google Search Console to GA4
The Search Console connection allows you to analyse organic search results for your site. You can monitor where your site ranks in search results, which queries lead to clicks, and how those clicks translate to user behaviour, such as which landing pages engage users the most and how many people convert.
You build the integration in Analytics by connecting a Google Analytics 4 web data stream and a Search Console website property. The link can also be created in Search Console.
Create links
1. In Google Analytics, click Admin.
2. Make sure you are in the correct account and property.
3. In the Property column, under PRODUCT LINKS, click Search Console Links.
4. In the link table, click Link.
5. If you are a verified owner for one or more Search Console properties, in the row for Link to Search Console properties I manage, click Choose accounts, then select the account you want to link your property to.
6. Click Confirm.
7. Click Next.
8. Select the web data stream for your site.
9. Click Next, then review and submit your configuration settings.
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