your media kit is costing you money. here’s how to fix it.
Grab the free Media Kit here: https://www.skool.com/cash-creators-1625
Your media kit is the single biggest reason brands are underpaying you — and most creators have no idea.
In this video, I'm breaking down the exact 5-page media kit framework I use to land brand deals. I'll show you why most creators treat their media kit like a resume (and why that kills your rates), and then I'll reveal the one-page secret weapon — the rate card strategy — that gets brands to pay you more money, for less work.
By the end of this video you'll know:
✅ The 5 pages every professional media kit needs
✅ How to use your YouTube Analytics data to prove your audience's value
✅ Why CPM-based pricing is leaving money on the table
✅ The package strategy that turns $575 deals into $2,500+ contracts
✅ Where to download the free editable media kit template I use personally
📥 Download the Free Media Kit Template → https://www.canva.com/design/DAGt2P_p...
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Timestamps:
(0:00) The Biggest Mistake Creators Make With Brand Deals
(1:30) Why Your Media Kit is a Sales Tool, Not a Resume
(3:00) The 5 Essential Pages Every Professional Media Kit Needs
(3:21) Page 1: The Cover Page & First Impression
(3:55) Page 2: Your Bio, Your Numbers, and Who You Serve
(4:34) Page 3: The Audience Deep Dive (Your Secret Data)
(5:02) Page 4: De-Risking the Deal with Social Proof
(5:30) The Old Way of Setting Your Rates (And Why It’s Wrong)
(6:15) How to Calculate Your Baseline CPM and Subscriber Value
(7:00) The Secret Weapon: How to Package Your Services for High-Ticket Deals
(8:45) The 3 Reasons Why Packages Dramatically Increase Your Income
(9:30) The Free Template That Puts This All Together
(10:30) Live Walkthrough: How to Customize Your Media Kit Template
(11:15) Filling Out Your Bio and High-Level Numbers
(12:00) Where to Find Your Audience Demographics in YouTube Studio
(12:45) How to Build Your Rate Card with the “Good, Better, Best” Package Strategy
(14:10) Final Thoughts: You Are a Business Owner, Not a Hired Gun
L E G A L:
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You can assume that I will receive compensation for anything I recommend either as an affiliate or from my own products. Any earnings or income representations are aspirational statements only of your earning potential. There is no guarantee that you’ll receive the same results or any results at all for that matter. Your results will depend entirely on your work ethic, experience, etc… As always there is risk with any business. I am not a financial advisor and nothing in this video should be considered legal advice. You should do your own due diligence and research. The content is purely for educational purposes, Results not guaranteed.