Turning High Clicks into Higher Purchases in PPC
When you've got a high click share but a low purchase share for a keyword, it's a clear sign that while your product is drawing attention, it's not sealing the deal. This could be due to various factors, from your main product image not resonating with customers to your pricing or reviews not stacking up against the competition.
What to do? 🙌
1. Don't rush to conclusions. Investigate and test.
2. Examine your product alongside competitors for that keyword and see how it compares.
3. Experiment with different images or tweak your pricing.
4. Monitor the changes in your click and purchase shares to identify what's working.
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