ACOS Weather Update for September 2024 🌤️
Good day, Amazon advertisers! It's time for your monthly ACOS weather report, brought to you by Ad Badger, where we keep a close eye on the skies of Amazon PPC.
September started off with a lovely ACOS breeze—coming in at under 30%, a historic low that had us all basking in the sunshine of profitability. But as the month went on, the clouds started to gather, and we saw a rise, with ACOS wrapping up the month at an average of 32%.
With 1,300 Ad Badger customers contributing to this forecast, we’ve got a pretty solid idea of what’s happening across the landscape—representing about 0.8% of the 150,000 sellers doing over $100k a year in sales. So, if you felt that ACOS pressure increasing, you weren’t alone.
👉 Want to learn more about what’s driving your ACOS up or down?
Watch the full report here and discover how to take control of your ad performance: https://www.adbadger.com/blog/acos-we... #short