The YouTuber who said the wrong thing online
Mexican teen internet sensation Juan Luis Lagunas Rosales, aka "El Pirata de Culiacan", went from car washer to viral phenom by posting videos of his extreme binge drinking to his over 1M social followers. But Juan's unrestricted underage revelry and online arrogance proved fatal consequences when he provoked notorious cartel leader Nemesio Oseguera Cervantes, aka "El Mencho". The Jalisco New Generation Cartel boss rapidly rose to power through ruthless murder, torture and intimidation over decades. When daft, invincible Juan insulted the feared kingpin in a video taunting him to "suck it", swift retaliation was brutal and public - a barrage of gunshots cut the 17-year-old's dangerous prominence bitterly short. The cautionary story underscores the perils of social media hubris and power dynamics in today's Mexico.