The goal of user research is to identify ways to improve a product's design based on evidence rather than opinions.
Read More: https://www.nngroup.com/articles/ux-b...
Watch Next: • Primacy Effect: Put Important Things First
Enroll in live training: https://link.nngroup.com/yt-courses
Subscribe to our weekly newsletter: https://link.nngroup.com/yt-newsletter
Follow us and stay connected:
Linkedin: / nielsen-norman-group
Instagram: https://instagram.com/nngux?igshid=Ym...
Twitter: / nngroup
_______________________________________________________
Chapters:
00:00 What Is User Research?
0:22 User Research Goals
0:46 The Value of User Research
1:43 Common User Research Methods
2:08 Categories of User Research
3:30 View More NN/g Content