How Castrol Dominated India with Distribution Channel Strategy | MBA Business Case Study Analysis
2:45 - Castrol in India
3:42 - Innovations and Achievements of Castrol
4:47 - INDIA'S COMPETITIVE LANDSCAPE
5:23 - The Challenge from PSUs
5:55 - The Two-Stroke vs. Four-Stroke Market
6:30 - The Threat of Genuine Oils
7:18 - BEHAVIOR OF INDIAN MOTORCYCLE CONSUMER
8:22 - Understanding the Indian Motorcycle Owner
8:58 - Brand Perception and Consumer Segments
10:03 - CHANNELS OF DISTRIBUTION IN THE INDIAN INDUSTRY
11:59 - CASTROL’S CURRENT CHANNELS OF DISTRIBUTION
13:44 - PROJECT TEAM'S FINDINGS
14:58 - NON-FRANCHISED WORKSHOP CLASSIFICATION
17:58 - Challenges for Distributors
19:32 - Potential Solutions
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