How To Write Your Website Homepage | Complete Squarespace Tutorial For Beginners 2022
In this video, you'll learn how to write your website homepage, which is often called copywriting. This is part of my complete Squarespace tutorial for beginners in 2022.
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How to Write Copy (Words) for Your Main Navigation Pages
The words on your web page will determine how you design your web page, not the other way around.
There are a few web pages that are standard with most websites. In fact, people appreciate knowing exactly what to expect when it comes to main header web pages.
The more simple and clear the better.
Most websites will include the following main header pages:
Homepage
About page
Services page
Portfolio page
Contact page
404 error page
Follow along in the Website Design Guide and fill in your content for each of the sections. Again, it’s important to write your copy before you start designing because how you design will depend on your words.
Writing Copy for Your Homepage
No matter what you are using your website for, you need to crush your homepage. According to Google Webmaster, all sites need to “give visitors the information they're looking for [by] provid[ing] high-quality content on your pages, especially your homepage. This is the single most important thing to do.”
So what are the essential sections of a Squarespace website landing page or homepage? (By the way: they are the same thing. If people land on your homepage, it’s a landing page.)
Mind. Blown.
Here are the 6 essential sections of a landing page or homepage of a website:
Your one-liner and hero section
A problem section
A steps/solution section
An expert and empathy section
A call to action section
An imagine section
Let’s break these down so you can create them for your website. By the way, I have a free fillable guide that you can download in the description box to keep everything super clear and organized. I totally suggest you use that.
How To Write The One-Liner and Hero Section Of Your Homepage
Studies show that when someone lands on your website you have about 6 seconds to help them know exactly what you do. You need a one-liner.
This is a clear way to say what you do or the problem that you solve right away. If people are not clear you can help them, they will leave.
You see tons of websites that say things like:
“Great people doing great work.”
OR
“Helping you solve your complex problems.”
OR
“It’s time to begin to change your life.”
Here is the rule: If your one-liner can be applied to a different industry then it is too vague and needs to be more specific.
Can your one-liner also be applied to a church, a restaurant or a gym? If so, then you need to narrow it down.
Here is a simple equation:
Who you help + Where you help them + How you help them + The benefit you bring
For example:
“Helping dads in the Atlanta area lose weight to feel like themselves again.”
Or how about this one:
“Coaching business owners on the west coast to grow their company without burning out.”
Now, obviously, if you are not geographically bound you can leave out a location.
Here is Squarespace School’s one-liner:
“Helping everyday people grow their business and tell their story with an awesome Squarespace website.”
It cannot be overstated how much you need to nail this. This is your elevator pitch, the thing you put on your email signature—it’s everything.
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