Ambev vs. Heineken: Spotting Value Investing Strategy
In 2016, Heineken's investment in brands contrasted sharply with Ambev's cost-cutting. Understanding how executives invest cash flow reveals a business's true value. Savage cost-cutting involving material reductions in marketing behind unique brands isn't consistent with something precious that deserves investment. #Heineken #Ambev #InvestmentStrategies #BrandValue