Check out this video where Matt sits down with Meredith Kallaher to talk about her specific strategy for targeting the ideal audience that leads to more clicks, leads and ultimately, sales!
Timestamps:
01:51 - Intro to show and guest
07:02 - How Meredith got into the world of Facebook Advertising (12 months ago)
15:21 - Meredith's key learnings over the last 12 months
21:00 - Strategy to grow your Instagram following
26:55 - Why you'd want to grow your Instagram following
30:27 - Strategy for video views
50:40 - How to use these strategies for other things that are not a course or an eCommerce product
52:07 - Where to place video views
55:55 - Do we need to consider other objectives when re-marketing to our warm audience?
58:39 - What kind of budget does one need to run an ads campaign?
1:04:40 - Connect with Meredith
1:05:57 - Wrap up with Matt