This video teaches anyone (that means you!) how to add a chatbot to your website cheap and easy. No technical skill needed.
0:00 Intro
0:56 Why Zendesk?
2:37 Chatbot requirements
7:10 Sample website
7:51 Tutorial starts
8:22 Messaging
9:20 Operating hours
10:51 Bot
11:09 Answers & training phrases
12:00 Trick 1: Training phrases
13:37 Trick 2: Personalize
15:39 Add button
16:49 Break time
18:03 FAQ
19:22 Standard responses
21:37 Trick 3: Chat trigger
24:25 Add code to site
24:55 Test cases
25:27 Validation
29:14 Buy me a coffee
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Chatbot 101 from Zendesk:
What is a chatbot?
A chatbot is a type of conversational AI that enables businesses to put a layer of automation or self-service in front of customers in a friendly and familiar way. With companies increasingly adding messaging channels to provide faster resolutions and always-on support, bots have quickly become a key component of any messaging strategy.
Chatbots can help companies improve their customer support by:
Providing instant responses: Bots can be deployed over various channels—including messaging apps, social media platforms, and websites—and ensure customers get immediate responses when an agent is busy helping other customers (or watching Bridgerton).
Escalating and routing tickets: If a bot can’t resolve an issue or answer a question, it can collect information from the customer and route the ticket to the right agent.
Collecting customer feedback and data: Bots can gather insightful customer feedback and data. Zendesk’s Answer Bot, for example, asks customers if it was able to resolve their issues. This provides a way to capture end-user data to measure how well each response is performing and indicates which answers can be refined and optimized.
How do chatbots work?
Bots use predefined conversation flows, natural language processing, and/or machine learning to answer questions and guide customers through different scenarios, such as:
Log-in issues
Payment problems
Booking instructions
AI bots can also learn from each interaction and adjust their actions to provide better support.
Chatbots work best with straightforward, frequently asked questions. Unless their underlying technology is especially sophisticated, bots typically can’t handle difficult, multi-part questions like a support agent can.
To better understand how chatbots work, read on to learn what Zendesk’s Answer Bot can do.
1. Surfaces help center articles and resources for customers
Chatbots like Answer Bot can recommend help center articles to customers in the chat interface. Rather than finding FAQ or support pages and then guessing which search queries will bring up the information they need, customers can ask the bot a question. The chatbot will then scan for keywords and direct them to a help center article that answers their question.
Answer Bot uses a deep-learning model to understand the context of a support ticket, associate questions with answers, and learn which help center articles it should suggest to a customer. It also learns from every customer interaction and trains itself to deliver more relevant and customized content with each resolved ticket.
This type of automation leads to faster resolutions and, ultimately, better experiences for customers and agents alike. By fielding common customer queries, a chatbot allows agents to focus on other tasks and resolve more complicated issues, increasing their productivity and engagement.
2. Collects key customer information and context
To save agents time and ensure customers are always routed to the right person for help, Answer Bot can capture customer information up front, such as name, email, account type, order number, and issue. Then, it can seamlessly hand off the customer to a live agent, along with all the conversation history and context. Answer Bot can populate this info into a ticket for the agent, too.
3. Responds to basic, repetitive questions
In addition to serving up help center articles, you can create rich, customized bot conversations with Flow Builder. This tool allows you to orchestrate the conversation between the chatbot and your customers. Once you build a conversation flow, you can publish it in multiple languages—without needing to write a single line of code.
Flow Builder is meant for the kinds of questions that your team often receives and can resolve in one touch (think FAQs). It gives customers what they want—quick answers—and agents time back for high-stakes tasks.
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