Marketing and Business Development: The Managing Partner’s Perspective
Marketing and Business Development: The Managing Partner’s Perspective
by Legal Marketing Association, in affiliation with The Managing Partner Forum
According to recent MPF surveys, marketing and business development are top of mind among managing partners of smaller and mid-size law firms. More and more firms are hiring in-house marketing professionals, increasing their marketing and business development budgets, and shifting resources toward business development, including sales training for lawyers young and old.
In this fast-paced webinar we presented for the Legal Marketing Association, we discussed with three managing partners their insights and perspectives on law marketing and business development. We’d like to extend a very special thanks to our panel:
James A. Dressman, III, Esq.
Managing Partner, Dressman Benzinger LaVelle
Francis H. Sheppard, Esq.
Managing Partner; Rumberger, Kirk & Caldwell
Raymond J. Werner, Esq.
Past Managing Partner, Arnstein & Lehr