How to use UTM parameters to track lead sources
With your HealthSherpa enrollment landing page and direct link, you can track lead sources by adding UTM parameters at the end of your unique URL.
This video covers:
00:00 Introduction
00:07 The HealthSherpa Enrollment Landing Page
00:29 Explanation of UTM parameters
00:54 How to access UTM parameter data
01:13 How to create UTM parameters
01:35 How to use the Campaign URL Builder
02:02 UTM Parameter Tips
02:29 Conclusion
Learn more about UTM parameters and your HealthSherpa landing page here: http://faq.healthsherpa.com/en/articl...
The Google Analytics Campaign URL Builder: https://ga-dev-tools.web.app/campaign...
Download a copy of our UTM strategy template: https://app.box.com/s/6804lwuyejjtjuf...