Aptar Brand Video
We created this brand video for Aptar to showcase how the products they manufacture impact daily lives in ways that people might not immediately recognise.
We used the concept of a green 'line of action' derived from the company logo. We first assembled the edit from archive footage within their library, then we created a VFX storyboard to demonstrate how the line would highlight Aptar's involvement in everyday situations. We created rules for the line to abide by:
1. Where there is an obvious (large in frame) Aptar product - the green line outlines it.
2. Where there are Aptar general views (labs/warehouses, etc) - line curves throughout.
3. Where neither are true, line is straight across lower third of frame.
These rules helped with consistency and clarity in the visual storytelling.
Creating this brand video offered numerous benefits to our client, a multinational manufacturing company. Aligning with the company's global outreach and operational scale we wanted to showcase their manufacturing prowess. This visual representation is more impactful than static images or text, providing a behind-the-scenes look at the manufacturing process, which enhances credibility and trust with the audience.
Global Reach with Local Touch: The brand video has been tailored to howcase their global facilities and therefore appeal to a global audience, while also incorporating elements that resonate with local markets. This dual approach fosters a stronger connection with diverse customer bases across different regions.
It was important to showcase Aptar's Corporate Responsibility and Sustainability initiatives. The brand video is an excellent medium to highlight the company's commitment to environmental sustainability, ethical practices, and community engagement.
As the first thing visitor's see on the company's homepage the video will help to enhance brand image and Recognition. It communicates what the brand stands for and why people should care in a compelling way, helping to build a stronger brand image.
Most importantly it leaves the viewer with a feeling about the brand. We wanted to use the animated line to show how the brand weaves through people's lives, helping to feed them, make them feel confident and improving their wellbeing in many ways. This leaves the viewer with a feeling that Aptar is an integral part of society.
The video is a versatile marketing tool which will be used across various platforms – from social media to corporate websites, and in different settings such as trade shows or investor meetings. This versatility makes it a cost-effective marketing tool.
Videos generally have higher engagement rates compared to other forms of content and brand videos especially can capture attention quickly, keep viewers engaged, and potentially lead to higher conversion rates.
Facilitating Employee Pride and Recruitment: Showcasing the company’s culture, achievements, and innovations will instil pride among existing employees and will attract potential talent.
This brand video will help to set Aptar apart from its competitors, highlighting unique selling propositions and innovations.
As you can see, for a multinational manufacturing company, a brand video is not just a marketing tool; it's a strategic asset that can enhance global perception, communicate complex ideas simply, and foster deeper connections with a diverse range of stakeholders.