MASTERCLASS: Design Quotient as a Brand Building Strategy
Ace designer Gopal Dwivedi, who is also chief of design - global at Livspace, takes Deepak Gupta through a virtual masterclass on the concept of Design Quotient.
Gopal explains the trifecta of Intelligence Quotient, Emotional Quotient and Design Quotient, and goes on to explain how some of the most iconic brands across the globe have used these concepts to build immense loyalties and massive market shares.
He also shows how furniture and home improvement giant IKEA has created unmatched value for its customers using Design Quotient.
Likewise, he explains how Livspace has broken age-old habits of customers and business partners, again by using Design Quotient, and brought added value to its relationships.
Gopal is among the finest exponents of design thinking within the Indian home improvement industry. He speaks softly, yet packs power in his ideas.