The IKEA Effect in Psychology: Why Effort Changes Value
Have you ever loved something more just because you made it yourself? That’s the IKEA Effect in action—a fascinating cognitive bias where we overvalue things we help create. In this video, we explore the psychology behind it, real-world examples, and what it says about human behavior.
🧠 Topics Covered:
– What is the IKEA Effect?
– Why we love our own work
– How businesses use it
– What it means for your self-worth
💬 Comment below: What’s something you built or created that you value more than others do?