Deep Dive into the Meaning Behind Menswear in this Autumn/Winter 2021 Video Essay

Опубликовано: 20 Сентябрь 2026
на канале: SHOWstudio
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Analysing the latest A/W 21 menswear collections from Raf Simons and Prada, Hedi Slimane's Celine, Y/Project, Loewe and more, fashion writer M-C Hill asks: What does the archetypal man look like in 2021? He frames his discussion around 'The Pack', a group of football hooligans in the 2009 film Awaydays.

Hill unpacks the desire to belong, which underpins fashion, looking at the menswear archive community and the different uniforms presented on the digital menswear runways this season. Throughout, Hill discusses key themes from A/W 21, from suppressed male rage at Rick Owens to a homoerotic, rent boy-type sensuality at Lazoschmidl.

'The attitude and the swagger of the battles between gangs throughout the film, echo the game of clothes that's somewhat consecrated into maleness.'

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Analysis: M-C Hill

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#Menswear #Awaydays #DigitalFashion #AW21