The Defiant Message Behind Demna’s Balenciaga A/W 22 Show
In the shadow of ongoing war in Ukraine, how did creative director Demna, a self-identifying “forever refugee” adapt his presentation to the now? SHOWstudio’s panel of industry experts Jenna Rossi-Camus, Kofi McCalla, Joseph Campbell and Emmanuelle Dirix sat down to discuss Demna's Balenciaga A/W 22 show.
Using codes that could be interpreted by fellow survivors of political violence and weaving them into a luxury presentation, was he successful in meeting the mood of the world? Can we expect to see trash bags appropriated by influencers and the fashion glitterati?
In what was a moving presentation that will surely be analysed for years to come, how did you feel about the Balenciaga A/W 22 runway and where it sits at this moment in time?
Established in November 2000, SHOWstudio is an award-winning fashion website, founded and directed by Nick Knight, that has defined the manner in which fashion is presented via the Internet. A pioneer of fashion film and live fashion broadcasting, SHOWstudio is now recognised as the leading force behind these mediums, offering a unique platform to nurture and encourage fashion to engage with moving image in the digital age. In its documentation of fashion and the arts, SHOWstudio has collaborated with pop culture icons and creatives including Tracey Emin, Lady Gaga, John Galliano, Kate Moss, Alexander McQueen, Charles Jeffrey, Gareth Pugh and many more.
Chair: Jenna Rossi-Camus
Guests: Kofi McCalla, Joseph Campbell, Emmanuelle Dirix
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