You will learn how to create reports on Facebook Ads Manager, and how to analyze your data in excel spreadsheets and pivot tables.
The first 13 minutes of video shows how to create, customize and download reports from Facebook Ads Manager.
On minute 17, the video will show how to create pivot tables from the downloaded report.
On minute 34. The video will go through a real case study on how to read and interpret data for a Facebook campaign and how to make decisions to improve the performance.
00:21 Create Reports in Facebook Ads Manager
17:44 Create Pivot Table
34:10 Analyze data in pivot tables