STOP Using Nofollow Backlinks Until You Watch This!
@seomkv #dofollowbacklinks #backlinks #backlinkstrategy #NSTOP Using Nofollow Backlinks Until You Watch This!
When it comes to SEO and building a website's link profile, understanding the difference between nofollow and dofollow links is crucial. Both types of backlinks serve unique purposes, but they can have very different impacts on a website’s ranking and authority. Here's a breakdown of each type, along with some guidance on how to check them.
What is a Dofollow Link?
A do-follow link is a backlink that allows search engines to follow it, passing "link juice" (SEO value or authority) from the linking page to the linked page. This type of link helps improve the linked website's rankings in search engine results, making it valuable for SEO.
Advantages of Dofollow Links:
Increases Page Authority: They help boost your website's authori by passing ranking signals.
Improves SERP Ranking: Quality dofollow backlinks from authoritative sites can directly influence your search engine rankings.
Builds Credibility: They demonstrate your site's authority and trustworthiness, as other sites are willing to "endorse" you.
When to Focus on Dofollow Links:
If you aim to improve your website’s rankings in search engines.
If you want to build authority for your website and improve visibility in SERPs (Search Engine Results Pages).
What is a Nofollow Link?
A nofollow link is a type of link that has a rel="nofollow" tag, signaling search engines not to follow it. This means it doesn’t pass "link juice" to the linked site and has a limited impact on SEO in terms of ranking. Google, however, has stated that they may selectively choose to follow some nofollow links when they find them relevant.
Advantages of Nofollow Links:
Diverse Link Profile: Nofollow links help create a natural link profile, reducing the chance of a Google penalty from having only dofollow links.
Traffic Generation: Even though they don’t directly pass SEO value, they can still drive valuable referral traffic.
Brand Awareness: Nofollow links on reputable sites (like comments, forums, or social media) help increase exposure and brand recognition.
When to Use Nofollow Links:
For links on low-authority sites or platforms where you can't control the content.
In comments, sponsored posts, or paid placements (to comply with Google guidelines).
To create a balanced and natural link profile without risking a penalty.
How to Check if a Link is Dofollow or Nofollow
There are a few easy ways to check if a link is do follow or nofollow:
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Using Inspect Element (Manually):
Right-click on the link and select “Inspect” or “Inspect Element” to open the browser's developer tools.
Look for the tag of the link. If you see rel="nofollow" in the tag, it’s a nofollow link. If there’s no rel attribute or it just says rel="follow", it’s a do-follow link.
Using SEO Browser Extensions:
MozBar (for Chrome) and SEOquake highlight nofollow links on a page directly, allowing you to see them without inspecting each link individually.
Ahrefs SEO Toolbar also shows you the attributes of the links on any webpage, including whether they are nofollow or do follow.
Using SEO Tools:
Tools like Ahrefs, SEMrush, and Ubersuggest allow you to analyze the backlink profile of a website, showing you which backlinks are nofollow and which are dofollow.
In these tools, navigate to the “Backlink Profile” or “Links” section to view the type of links.
Which is Better: Nofollow or Dofollow?
The answer largely depends on your goals:
For SEO: Dofollow links are generally better, as they pass SEO authority and help improve rankings.
For a Natural Link Profile: Both are necessary. A mix of nofollow and dofollow links is ideal for building a natural, balanced link profile that can safely grow without penalties.
For Traffic: Both types can bring traffic, though do-follow links are often from more authoritative sites.
In essence, if your primary goal is SEO and ranking improvement, focus on obtaining high-quality do-follow links. However, don't disregard nofollow links, as they can add value to your site by diversifying your link profile, driving traffic, and boosting brand visibility.
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