Keyword Match Types in Google Ads - Broad Match Modifier, Phrase and Exact Match Tutorial.
This video tutorial explains all the different keyword match types that you can use to control which searches on Google can trigger your ad. By using keyword match types you will be able to improve click-through-rates, conversion rate and acquire quality traffic that is relevant for your business.
There are 4 different types of keyword match types:
1.) Broad Match
2.) Broad Match Modifier
3.) Phrase Match
4.) Exact Match
We also cover the usage of Negative match that will help you avoid wasteful clicks and refine your audience targeting based on keywords.