How to Analyze and Exclude Under-Performing Keywords in Google Ads Performance Max Campaigns
In this video, we dive into the essential steps for analyzing keywords in your Google Ads Performance Max campaigns and how to exclude those that are under-performing. Performance Max campaigns leverage Google's AI to optimize your ads across all Google platforms, but it's crucial to ensure your keywords are driving the best results.
What You'll Learn:
Analyzing Keywords:
How to access and interpret search term insights to understand which keywords are triggering your ads.
Using performance metrics like CTR, CPC, and conversion rates to evaluate keyword effectiveness.
Excluding Under-Performing Keywords:
Step-by-step guide on adding negative keywords to your Performance Max campaigns.
Best practices for maintaining and updating your negative keyword list to continuously improve campaign performance.