How to Win Customers from Competitors in B2B Sales.
In B2B sales, one of the most common objections you'll hear is:
“We already have a supplier for that.”
For years, this objection stopped me in my tracks.
I kept losing deals to competitors and honestly got to the point where I almost quit my B2B sales career because I didn’t know how to overcome it. I tried researching competitors online, analyzing pricing, and studying their products… but none of it helped me win business.
Then I realized something important.
The only way to take business from competitors is to truly understand them through your customers.
In this video, I share the simple question that completely changed my approach to B2B selling:
“I’ve heard great things about that supplier. What do you like about them, and where could they improve?”
That one simple question completely changed my approach to B2B sales. It helped me uncover weaknesses in my competitors, position my solutions around what customers actually needed, and grow one account from $15,000 a year to $250,000 a year. From there, I went on to win significant business from multiple competitors and built a reputation in the industry as a trusted advisor and problem solver, which ultimately took my B2B sales career to the next level.
If you're an Account Manager, Business Development Manager, or salesperson in B2B, this strategy can completely change the way you handle objections and win business from competitors.
FREE DOWNLOAD
If you struggle with sales objections, download my FREE guide:
Top 10 B2B Sales Objections (and how to overcome them)
https://www.b2bsalespro.com.au/Object...
This guide will give you simple responses to the most common objections in B2B sales.
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