Reputation Management in Healthcare
When you hear “reputation management,” what comes to mind? For some, it’s online review management, which is indeed a vital component. However, it’s just one piece of the puzzle. In today’s episode, Jenny dives into the second crucial piece: shaping the online narrative about your organization. This is often intertwined with PR as it dictates how people perceive your organization. To effectively manage this narrative, follow these steps:
Craft and distribute surveys to gauge current perceptions.
Develop a four-step strategy to manage your online narrative:
1. Identify the core messages.
2. Determine who the brand’s personality will be.
3. Choose the best channels for content distribution.
4. Plan your promotion strategy.
Allow sufficient time to push and monitor your content to accurately gauge its impact and audience perception.
Connect with Jenny:
Email: [email protected]
LinkedIn: / jennybristow
If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review and sharing it with others.