Leveling up analytics: from simple metrics to complex research, Maxim Kozhnov
In March 2023, Azur Games and Google Ads held a joint meetup in Istanbul. Although it was a closed event, we decided to share the content and insights from the event.
Today, let’s dive into the metrics and benchmarks that are important for projects, including not-so-obvious ones that can take analytics to the next level. For example, we'll explore how to analyze how players behave in specific places on a level. We'll also examine real cases to provide insight into what to look for when churning users and how to analyze technical metrics.