Differences Between SEO vs. SEM vs. PPC (Digital Marketing)
Many people look for the differences between SEO and SEM, when in reality, the true comparison would be SEO vs. PPC, the two main ways to appear on Google. SEO, or Search Engine Optimization, is organic search engine ranking, while PPC, or Pay-Per-Click, is paid search engine ranking.
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VIDEO INDEX
00:00 Differences between SEO and ADVERTISING
00:55 Comparison with a practical example
01:43 What is PPC on Google?
04:14 What is SEO on Google?
04:50 Ranking high on Google
05:41 Product positioning
06:40 SEO and PPC on YouTube
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