Cash is King, but Marketing is Everything – Part 3
Presented on Nov 12, 2014 partnered with iShade by Peter M. Vessenes, CEO of ProfitSee.
Setting yourself apart from the competition is not a small task. But it is a hugely important part of creating and maintaining a client base. As an accountant or CPA you are an expert at what you do, but how do you get your clients and potential new clients to see your true value? How do you market yourself to stand apart?
The first 4 elements in marketing, Competitive Analysis, Competitive Advantage, Differentiation, and Messaging, were covered in earlier Ask The Expert sessions. In this presentation Peter M. Vessenes will explain how Branding and Image, Public Relations, and Advertising can help you shape and grow your practice to help your existing clients, and new clients you want to attract, gain a growing understanding and trust of the value your provide!