EBITDA Looks Good. So Why Does the Business Feel Broke?
EBITDA is one of the most misunderstood numbers in small business finance. It matters in valuation, lending, and acquisition conversations, but too many owners mistake it for cash health.
In this video, you’ll learn why EBITDA can make a business look stronger than it really is, why debt is paid with cash instead of accounting profit, and why owner pay, taxes, equipment replacement, and working capital can completely change the picture.
You’ll also see why operating cash flow, free cash flow, debt service coverage, and working capital movement matter more when you’re making day to day decisions.
If your EBITDA looks solid but the business still feels tight, this video is for you!
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