28 questions to Murat Alikhanov: how was 1fit created and what's next?

Опубликовано: 08 Сентябрь 2026
на канале: WEproject
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Murat Alikhanov, the founder of the fitness startup 1Fit, became the hero of the new edition of our interview series with famous entrepreneurs of Central Asia. Having asked Murat 28 questions, we learned how 1Fit was created, talked about entrepreneurship and sports, found out about hobbies, dreams and future plans. And, as per tradition, our guest gave one valuable piece of advice for young entrepreneurs.
Watch the video to the end and share with friends!

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00:00 — 28 questions to Murat Alikhanov
00:18 — Where are we right now?
00:47 — Do you remember the moment when the idea for the 1Fit startup was born?
01:10 — The most unexpected decision that worked? Including in stories before 1Fit
01:36 — Why did you decide to leave the position of CEO of 1Fit?
02:05 — What is your role in the company now?
02:16 — What kind of manager are you?
02:49 — How do you select people for your team?
03:21 — Three qualities without which a person will definitely not get into your team?
03:42 — A situation when the team surprised you and exceeded expectations
04:16 — If not for 1Fit, in what industry would you launch a startup?
04:34 — If not for startups, what would you do?
04:38 — One myth about entrepreneurship that you constantly hear?
04:47 — What was the most important mistake that taught you something?
05:23 — What have you learned as a leader in recent years?
05:43 — What is your favorite part of the day and why?
05:13 — What have you learned from sports?
06:30 — What word best describes you?
06:32 — What are you learning right now?
06:58 — How do you make important decisions?
07:02 — What do you never start your day without?

07:23 — Do you have a hobby? What is it?
07:31 — Do you have a guilty pleasure — something you love but hide?
07:52 — How do you see the startup industry of Kazakhstan in 5 years?
08:03 — Have you already set a new big business goal?
08:25 — What habit would you like to master in the coming year?
08:35 — Your dream, but outside of professional activity?
08:41 — Do you have a life motto?
08:44 — One piece of advice for young entrepreneurs

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