James Bond: In Memoriam (1962-2025)
James Bond has entered a new era. With Amazon now holding full creative control over the franchise, the future of 007 is more uncertain than ever. In this video, I explore what this means for Bond and why I’m concerned about the long-term impact on the series.
This isn’t about stirring controversy or taking cheap shots—I’m simply sharing my thoughts as a lifelong Bond fan. For decades, Bond has been carefully managed with an eye on longevity, ensuring its place as one of cinema’s most enduring franchises. But with Amazon’s priority being shareholder value, there’s a risk that short-term gains could come at the expense of Bond’s future.
Could this lead to overexposure, brand dilution, or a shift away from what has made Bond special for generations? Let’s discuss - cheers!
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