TikTok has for too long been derided as ‘that new thing kids are into’. The fact is it’s a powerful tool that’s all set to eclipse Facebook and Instagram as a direct marketing must-have for hospitality businesses.
Referenced:
Cal Newport in The New Yorker:
https://www.newyorker.com/culture/cul...
The New York Times, TikTok as a search engine:
https://www.nytimes.com/2022/09/16/te...
Forbes, TikTok as a marketing tool:
https://www.forbes.com/sites/forbesag...
Woodstock Hotel TikTok:
/ hotelwoodstock