I don't think Jay-Z would be a successful artist if he came out with the same approach that he did in 1996, in 2021. Jay-Z and Roc-a-fella created this "Godfather of Brooklyn-esque" persona that made him appear larger than life. In Hip Hop, this approach has been replicated so many times that I don't think it would be as easily believable nowadays. In this clip from a consultation session that I had last weekend with a talented artist named @kashvegan228 , we discuss why I feel like the internet is now like the "Wild West", how record labels look for young and naive artists, how artists are famous but not rich, 48 Laws of Power and making accomplishments seem effortless and much more.